The Roxy Cinema & Coco at The Roxy

The Roxy

THE ROXY CINEMA & COCO AT THE ROXY

Location

Wellington, NZ

Year
2011 – 2015

Reconstruction of an Art deco site by Weta Workshop with the intention of giving back to the community that supported them the company growth for so many years.

Multi-venue outlet, 2 bars on two different levels, fine dining restaurant, casual cafe and two state-of-the-art cinema theatres.

Scope of Work

Pre-opening, Management & Commercial strategy

Project brief

To create an international destination and a hub, as a way of giving back to the community that supported the Weta group of companies.

To deliver high quality product and service, a “5-star” food and beverage offering in a Cinema setting, ‘The first of its kind’.(Jamie Selkirk co-owner)

Areas on engagement

  • Business planning and budgeting

  • Key staff recruitment

  • Stakeholder management

  • Product mix assessment 

  • Marketing management 

  • Film content strategy

  • Advertisement campaigns

  • Strategic partnerships

  • Business process and systems set up/maintenance