Empire Cinema & Eatery

Empire

EMPIRE CINEMA & EATERY

Location
Wellington, New Zealand

Year
2015

Suburban cinema theatre with an  eatery, bar and cafe operation.

Scope of Work

Pre-opening, Management & Concept design

Project brief

To create a suburban hub, with high quality offering and a low break-even point, a model created on the assumption that a greater number of consumers, will protect the business from downward shifts in consumption from an ageing population in the area.

Notes: Intergenerational links with consumption was the main assumption for the adoption of that business model, you can find more about it HERE

Areas of engagement

  • Business model creation, planning and execution

  • Key staff recruitment

  • Stakeholder management

  • Product mix assessment and strategy (film content)

  • Marketing strategy

  • Business processes and systems set up